How Much Does a Squarespace Web Designer Cost in 2025?
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If you’re considering hiring a Squarespace web designer in 2025, or becoming one yourself, you might be wondering: How much does it actually cost to hire a Squarespace designer these days?
Or on the flip side, how much can I charge as a new Squarespace designer?
Whether you're a business owner ready to invest in a sleek online presence, or a side-hustler thinking of turning your design skills into a full-time gig, you're in the right place.
Let’s dive into the real numbers behind the industry in 2025 — no fluff, just facts.
Average Cost of a Squarespace Website in 2025
In 2025, the price of a Custom Squarespace website depends on several factors:
Designer’s experience level
Project scope (pages, functionality, integrations)
Location (yes, pricing varies globally)
Services included (branding, copywriting, SEO, etc.)
Here’s a breakdown of average prices you can expect in 2025 for a 5–6 page website (just the website – no branding or extras):
| Region | New Designer | Established Designer |
|---|---|---|
| USA & Canada | $2,000 –$4,000 | $6,500 – $12,000 |
| UK & Europe | £2,000 – £3,500 | £6,000 – £10,000+ |
| Australia | AU$3,500 – AU$6,000 | AU$9,000+ |
What’s Included in That Price?
Generally, a custom Squarespace website design package includes:
Strategy session(s)
Custom design and layout
Mobile responsiveness
Basic SEO setup
5–6 core pages (e.g., Home, About, Services, Contact, Blog)
Client training or hand-off documentation
Add-ons like branding, copywriting, integrations, e-commerce, and automations often cost extra.
Template Customization vs. Custom Website Design: What’s the Difference in Cost?
When you're deciding between a template customization and a custom website design on Squarespace, understanding the cost differences is crucial.
Here’s a breakdown of each approach and what you can expect to pay for both:
Template Customization
Template customization is when a designer takes an existing Squarespace template and customizes it to suit your brand and business needs.
This approach is quicker and more affordable than a fully custom design because it leverages pre-designed templates that are already optimized for the platform.
Start with Our Free Squarespace Website Templates
What’s Included in Template Customization
Selection of an Existing Template: A designer will help you choose a Squarespace template that matches your style and business goals.
Custom Branding: Your designer will tweak the template’s colors, fonts, and layout to match your brand’s identity.
Basic Content Updates: The designer will update your site with your content, such as text, images, and videos.
Small Functional Adjustments: Minor tweaks such as changing navigation elements, adding a contact form, or integrating basic third-party apps can be included.
Cost Range:
For template-based customization, you can expect to pay between $250 to $1,000, depending on the extent of the customization, the number of pages, and the complexity of the adjustments.
Generally, this option is a great choice for businesses on a budget or those who need a functional website quickly.
Custom Website Design
A custom website design involves creating a fully unique website tailored specifically to your business, brand, and functional needs.
This approach starts from scratch, meaning the design, layout, and user experience are all carefully crafted and built to meet your specific goals. Custom websites offer greater flexibility and functionality compared to template-based sites.
What’s Included in Custom Website Design:
Unique Design: Your designer will craft a unique layout and design that aligns with your brand, ensuring no two sites look alike.
Tailored Functionality: Custom features, such as a booking system, custom forms, or e-commerce setup, are designed specifically for your business needs.
Advanced SEO: A custom design often includes in-depth SEO strategies to ensure your website ranks well on search engines.
Complex Integrations: If you need to integrate third-party tools, CRM systems, or advanced e-commerce features, custom websites can accommodate these without restrictions.
Cost Range:
Custom website designs on Squarespace generally start at $2,000 and can go up to $12,000 or more, depending on the complexity of the project.
This pricing includes a unique design and the advanced functionality that a template-based site cannot provide.
You will Also Need to Purchase An Squarespace Plan.
When Should You Choose Custom?
Opt for a custom website design if:
You need a completely unique website with advanced functionality.
You have specific business goals that require tailored design and features.
You need a website that differentiates your brand from competitors and offers a high-end, custom user experience.
Which Option is Right for You?
Choose Template Customization:
If you’re looking for an affordable, functional, and visually appealing website without the need for complex custom features.
This is a great option for smaller businesses or those on a tight budget who don’t need highly specialized functionality.
Choose Custom Website Design:
If you want a completely unique, fully branded experience and need specific features tailored to your business. Custom websites offer greater flexibility and are typically suited for larger businesses, e-commerce stores, or those with specific design and functionality needs.
Each option comes with its own advantages, so consider your budget, goals, and timeline before making a decision. With both approaches, you can build a strong online presence that works for your business.
5 Factors That Determine the Cost of a Squarespace Website
Here are the top 5 factors that determine the cost of a Squarespace web designer:
1. Number of Pages
The size and scope of your website play a big role in its cost. A single-page website will cost significantly less than a multi-page site.
Page Count
The more pages you need, the more work is involved. A simple 1-5 page website will be more affordable compared to 10+ pages.
Page Complexity
The complexity of each page also matters. Are there custom design elements, forms, or integrations required? These features can increase costs.
2. Custom Features and Functionality
If your site requires specific functionalities like e-commerce features, membership systems, or custom-built elements, expect a higher price tag.
Custom Code
Features that require custom code (e.g., CSS, JavaScript) will increase costs. If your designer is proficient with coding, you can expect higher prices but also more tailored functionality.
Or you Can Hire Someone for Hourly Rate For Squarespace Support
Third-party Plugins
If a designer chooses to use plugins to achieve specific features, the cost of those plugins may be passed on to you.
3. Search Engine Optimization (SEO)
A great-looking website won’t bring in traffic unless it’s optimized for search engines. SEO is an important factor that influences pricing.
Basic SEO
Some designers include basic SEO setup in their package, such as meta titles, descriptions, and image optimization. Without this, your site may struggle to rank on search engines.
Advanced SEO
For businesses looking to dominate search rankings, more comprehensive SEO strategies involving keyword research, on-page optimization, and link-building will increase costs.
4. Project Deadline
How soon do you need your website live? Tight deadlines often lead to higher costs.
Rush Jobs
If your project needs to be completed in a short time frame (e.g., under 2 weeks), the designer will charge a premium for expedited work.
Planning Ahead
For a better experience and more reasonable pricing, plan ahead and give your designer plenty of time to complete the project.
5. Expertise
The level of expertise your designer brings to the table has a major impact on pricing.
Designer vs. Developer
A designer may focus on the visual and user experience, while a developer adds technical expertise, especially for custom features. A designer with both skill sets will command a higher price.
Experience & Reputation
An experienced designer or one with a strong reputation in a specific niche will often cost more due to their expertise and portfolio.
How Much Do Squarespace Web Designers Charge?
When hiring a Squarespace designer, it's essential to understand the different pricing tiers based on the designer's experience and the complexity of your project.
While prices can vary widely, the general cost for a custom Squarespace website typically falls within specific ranges depending on the designer's skill set and the services they offer.
Let’s break down the general pricing expectations so you can make an informed decision about your Squarespace web design project.
Junior Designer: $2000 to $4000
If you’re working with a junior designer, you can expect to pay between $2,000 to $4,000 for a custom Squarespace website. Junior designers are just starting their career, but they are likely to have built a basic portfolio and may have completed a few paid projects.
What You Get:
A well-designed website, though possibly simpler in functionality
A smaller portfolio and fewer years of experience to draw from
More affordable rates as they continue to develop their skills
This option is best if you’re on a tighter budget and the complexity of your website isn’t too high. Just be prepared for a learning curve, as junior designers might need more time to work through challenges.
Intermediate Designer: $4000 to $6500
Intermediate designers, with 3–5 years of experience, usually charge between $4,000 to $6,500 for a custom Squarespace website. By this point, the designer will have completed several projects, mastered the basics, and become proficient at building websites with more complex features.
What You Get:
A polished, professional website that is both visually appealing and functional
Experience in adding custom features, integrating third-party tools, and fine-tuning the user experience
A designer who understands how to deliver a website that meets your business goals
This level of designer is perfect if you need a higher-quality website with more advanced features and a smoother experience.
Expert Designer: $6500 to $12000+
Expert Squarespace designers are top-tier professionals who charge between $6,500 to $12,000+ for a custom website. These designers have a wealth of experience (5+ years) and a solid portfolio that showcases their ability to deliver highly customized, high-converting websites.
What You Get:
A premium, high-quality website that is fully tailored to your needs and goals
Expertise in advanced design, custom coding (like CSS and JavaScript), and integrating e-commerce or complex functionalities
A seamless, high-converting user experience with an optimized site structure
This option is ideal for businesses that want a top-tier website that goes beyond basic functionality, including SEO strategies, custom features, and a more sophisticated design.
Tips for Finding the Right Squarespace Web Designer
Check for Reviews and Testimonials
Look for designers with positive reviews and testimonials from previous clients. This will give you an idea of the designer’s reliability and quality of work.
Browse Their Portfolio
Reviewing a designer’s portfolio will help you assess their style and whether it aligns with your vision. You don’t have to find a design you want exactly, but their aesthetic and range of styles should give you confidence in their abilities.
Conduct an Intro Call
Before hiring a designer, jump on a call to discuss your project. This helps ensure they’re easy to work with and can meet your specific requirements. Also, make sure to ask if they have a clear process and how they’ll keep you updated during the project.
Set a Realistic Budget
Be realistic about your budget and the value you’re getting. Avoid the temptation to go with the cheapest option. Sometimes, low-cost designers may cut corners, resulting in a website that’s not as effective or professional as you need it to be.
Plan Ahead
If you’re looking for a top-tier designer, book your project at least 3–6 months in advance. Popular designers often have long wait times, so don’t wait until the last minute.
Conclusion: Making the Right Choice for Your Website
When deciding between template-based customization and a custom Squarespace website, it’s essential to weigh your business’s needs, budget, and goals.
If you’re looking for an affordable, quick solution that still delivers a professional look and functionality, template-based customization is a fantastic choice. It offers a streamlined process while still allowing you to personalize the design to fit your brand.
However, if you need a website that’s unique, scalable, and built to handle advanced features, investing in a custom website is a smart decision. Though it requires a larger investment, a custom design provides the flexibility and distinction necessary to meet your business's specific needs.
In the end, a website is an investment in your business’s growth. Whether you choose a template or custom design, prioritize quality, functionality, and user experience. By making an informed decision, you’ll have a website that not only looks great but also drives results.
